Sarovar Hotels was awarded the World Travel Market 'Global Award' 2013 in London, in recognition of its development of mid-market hotels in India over the past 12 months.
The World Travel Awards serves to acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry.
Sarovar Hotels won the award for ‘Best Business Hotel Chain in India’, in recognition for its quick expansion and presence across multiple locations in the country.
Sarovar Hotels was also nominated for the ‘Best Technology Practices’ and ‘Most Innovative Marketing Campaign’ awards.
The framework of the awards was put together by an expert panel from the travel and tourism industry and the editorial advisory board of Express Travel & Tourism. The selection procedure was audited by international research company Deloitte Touche and Tomahtsu Pvt. Ltd. The awards took into consideration factors including revenue generated, operational efficiency, perceived service levels, and the ability to retain and increase market share.